Even through 'Origin' to spread the wings and split the lines of many businesses. But one thing that hasn't changed is that the condo has been maintained continuously under the indigo waters strategy by seizing the beachhead, BTS SkyTrain 6 location. Bangkok-perimeter lines, 12 projects worth more than 19 billion

Apisit Sunthornchukiat Chief Executive Officer of Origin Condominium Co., Ltd. is one of the leaders in the condominium market. Said to continue the The continuation of "condo market leader" of Origin Property, a complete real estate developer, has therefore launched 22 new condominium projects across the country with a total value of over 30,370 million baht, the highest in the market in 2023.

Although the main strategy focuses on raising affiliated businesses to cover areas across the country, this year will see condominium projects in the Origin group. Going to the provincial areas beyond the Eastern Special Development Zone (EEC) for the first time! But the origin has not left a strategic location. "Near BTS" in Bangkok-perimeter Another key to success that makes Origin's condominiums able to win the hearts of urban people of all genders and ages Until the sales of condominiums in the first quarter of this year reached 9,459 million baht.

“This year we have a condominium project in Bangkok-perimeter area. In the pipeline, there are 12 projects totaling more than 19,580 million baht, representing 64% of the total condominium portfolio in the group. This year, we continue to invade locations near 6 sky train lines from last year. to cover more stations The lines that are already open for service are Green Line - Extension, Blue Line, Red Line, as well as lines that will start trial service like the Yellow Line and lines that will open for service in the future like the Pink Line and Orange Line.

Settling on the green line from the CBD to the extension

The company still adheres to its base along the electric train line. “Light Green Line” by delivering condominium brands covering almost every segment and lifestyle, from the entry level to the luxury level, starting from the CBD area near Thonglor station. which is an area with business people and a lot of foreigners living Therefore, the new brand Grand Hampton Thonglor, a luxury condominium brand in the style of Hotel Serviced Residence from Mega Project Origin Thonglor World, has been sent to support this group of demands along with IP Program to generate returns for investors.

While the classic neighborhood Phra Khanong It is another location with foreigners. Especially the Japanese come to live more. make this area bustling Surrounded by many amenities and lifestyle sources. Therefore, we have seen the return of the brand SOHO Bangkok, a luxury condominium under the Park Luxury group, which is featured in a good location. near Phra Khanong Station small number of units Provides privacy for residents with hotel level service Become a market invader

As for the prime location of the origin like Bangna-Samut Prakan The company is preparing to deliver the brand So Origin, a high-end condominium, Duo Space room, 4.2 m high ceiling, with excellent services near Bearing Station. while the other side of the extension Choose to send the brand Origin Place, a condominium targeting the Upper Class market that designs rooms and common areas especially for animal lovers. On a good location near Phaholyothin 59 station

Invade the Thonburi side of the blue-red line

Abhisit said that after announcing the invasion of Thonburi last year This year, Origin continues to develop condominium projects. Drilling locations along the electric train line "Blue Line" to 4 projects in a row, whether in the Siriraj area, another famous medical hub of Bangkok. It is also a source of old residence. Therefore, the company prepares to send Brand So Origin condominiums near Fai Chai Station. with superior service Facilitate the residents Focusing on medical personnel

Along with sending The Origin brand to penetrate Bang Khae zone and Origin Place to penetrate Phasi Charoen Station opposite Seacon Bang Khae to satisfy both Gen Y and Gen Z consumers who are looking for a condominium on the Thonburi side.

At the same time, Origin is also preparing to open The Origin, another project on the Red Line. Bang Bamru Station expected to see later this year

Piercing the yellow-pink-orange line

As for the Blue Ocean location, along the new electric train line that will open soon, whether it is the "Yellow Line", which is a residential area and has a community mall. Complete lifestyle source, location "Pink Line", Government Center Station

Chaeng Watthana, another large job site with 25,000 civil servants and personnel and the "Orange Line" electric train, Nom Klao Station that can be connected to both the Yellow Line and the Pink Line, the company will use 2 main brands, Origin Place and Origin Play is the flagship brand to enter the market with Duo Space, a 2-storey room that increases usable space for residents. and pet-friendly condominiums targeting Pet Lovers and new generations

   “Even though it's the same color train line. but just a different station The needs of residents are also not the same. The Origin team has done their homework very hard, ”said Apisit.

In addition to looking at the potential of the location We try to study in-depth to access insights and visualize every consumer's journey in every way. location, what people in this area work for, what kind of lifestyle they want each day So that we can design functions both in the rooms and common areas to meet the needs of the residents as much as possible. This is the key to success that makes Origin condominiums still able to win the hearts of consumers in every location

Source:https://www.bangkokbiznews.com/property/1076388

Date 3/07/2023